Influence of brand loyalty on consumer sportswear

The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, pro...

Fuld beskrivelse

Saved in:

Bibliografiske detaljer
Main Authors:	Wong, Foong Yee, Sidek, Yahyah
Format:	Article
Sprog:	English
Udgivet:	Faculty of Economics and Management, Universiti Putra Malaysia 2008
Online adgang:	http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

Factors influencing customer satisfaction and loyalty to internationally branded clothes
af: Wong, Foong Yee, et al.
Udgivet: (2013)

Consumer-based brand equity of apparel brands as perceived by young consumers.
af: Wong, Foong Yee
Udgivet: (2012)

The influence of customer interaction in virtual brand community on brand loyalty
af: Adzharuddin, Nor Azura, et al.
Udgivet: (2023)

Consumer perceived value, satisfaction and loyalty on agriculture brand
af: Rozhan Abu Dardak, et al.
Udgivet: (2023)

The role of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda
af: A. Rahman, Nur Atikah, et al.
Udgivet: (2014)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
af: Wong, Philip Pong Weng
Udgivet: (2014)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
af: Wong, Philip Pong Weng
Udgivet: (2014)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia /
af: Wong, Philip Pong Weng.
Udgivet: (2014)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
af: Nikhashemi, Seyed Rajab
Udgivet: (2015)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
af: Nikhashemi, Seyed Rajab
Udgivet: (2015)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers /
af: Nikhashemi, Seyed Rajab.
Udgivet: (2015)

Antecedents impact on brand loyalty in cosmetics industry
af: Nezakati, Hossein, et al.
Udgivet: (2013)

The roles of brand experience in forming loyalty intention
af: Lada, Suddin, et al.
Udgivet: (2014)

Brand loyalty on sport shoes purchase : a Malaysian perspective /
af: Chong, Justin,

The impact of employer brand discrepancy and employer attraction on employer brand loyalty
af: Mohamad, Siti Fatimah, et al.
Udgivet: (2017)

Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /
af: Berg, Bettina., et al.
Udgivet: (2014)

Moderating role of product involvement on the relationship between brand personality and brand loyalty
af: Lada, Suddin, et al.
Udgivet: (2014)

How does social media marketing enhance brand loyalty?identifying mediators relevant to the cinema context
af: Yee, Wong Foong, et al.
Udgivet: (2021)

Drivers of brand loyalty in the chain coffee shop industry
af: Han, Heesup, et al.
Udgivet: (2018)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
af: Mohammadi, Alireza
Udgivet: (2019)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
af: Mohammadi, Alireza
Udgivet: (2019)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia /
af: Mohammadi, Alreza,

Encyclopedia of consumer brands /
Udgivet: (1994)

Factor influencing consumers’ willingness to pay for branded desserts
af: Mohd Jamil, Siti Nur Atifah
Udgivet: (2018)

Factor influencing consumers’ willingness to pay for branded desserts /
af: Siti Nur Atifah Mohd Jamil
Udgivet: (2018)

Consumer purchase intention towards store brands in Penang
af: Foong, Yinn Mean
Udgivet: (2018)

Consumer purchase intention towards store brands in Penang /
af: Foong, Yinn Mean.
Udgivet: (2018)

Brand loyalty on sport shoes purchase : a Malaysian perspective
af: Chong, Justin
Udgivet: (2000)

A review of the relationship between brand image, satisfaction and loyalty.
af: Kamarohim, Norazlina, et al.
Udgivet: (2012)

Brand loyalty on sport shoes purchase : a Malaysian perspective
af: Chong, Justin
Udgivet: (2000)

Consumer-brand relationships : theory and practice /
Udgivet: (2012)

The influence of brand image of Perodua Axia on consumers' decision making
af: Adzharuddin, Nor Azura, et al.
Udgivet: (2017)

Consumer evaluation of brand extensions
af: Ning, Jessie Ting Ay
Udgivet: (2000)

Consumer evaluation of brand extensions
af: Ning, Jessie Ting Ay
Udgivet: (2000)

Consumer evaluation of brand extensions /
af: Ning, Jessie Ting Ay,

Consumer Brand Relationships Meaning, Measuring, Managing /
Udgivet: (2015)

The impact of consumer engagement towards consumer loyalty in tourism and hospitality industry
af: Leong, Mei Kei, et al.
Udgivet: (2017)

The influence of relationship quality on loyalty in service sector
af: Bojei, Jamil, et al.
Udgivet: (2010)

Relationship between consumer involvement and consumer engagement with consumer loyalty in tourism and hospitality industry
af: Leong, Mei Kei, et al.
Udgivet: (2017)

The Sociology of Loyalty
af: Connor, James., et al.
Udgivet: (2007)