Influence of brand loyalty on consumer sportswear

The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, pro...

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Main Authors:	Wong, Foong Yee, Sidek, Yahyah
פורמט:	Article
שפה:	English
יצא לאור:	Faculty of Economics and Management, Universiti Putra Malaysia 2008
גישה מקוונת:	http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

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