Influence of brand loyalty on consumer sportswear

The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, pro...

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Opis bibliograficzny
Główni autorzy:	Wong, Foong Yee, Sidek, Yahyah
Format:	Artykuł
Język:	English
Wydane:	Faculty of Economics and Management, Universiti Putra Malaysia 2008
Dostęp online:	http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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