Influence of brand loyalty on consumer sportswear

The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, pro...

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书目详细资料
Main Authors:	Wong, Foong Yee, Sidek, Yahyah
格式:	Article
语言:	English
出版:	Faculty of Economics and Management, Universiti Putra Malaysia 2008
在线阅读:	http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf
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