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Assessment of consumers' confidence on Halal labelled manufactured food in Malaysia

Consumers' confidence in Halal labelled food is shaped by numerous factors. These include advertising, information on food ingredients and announcements, various Halal claims, and warnings on non Halal food products which carry a Halal logo. A survey was conducted among 1560 Muslim respondents...

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Chi tiết về thư mục
Những tác giả chính:	Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	Universiti Putra Malaysia Press 2012
Truy cập trực tuyến:	http://psasir.upm.edu.my/id/eprint/40363/1/09%20Pg%2033-42.pdf
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