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Assessment of consumers' confidence on Halal labelled manufactured food in Malaysia

Consumers' confidence in Halal labelled food is shaped by numerous factors. These include advertising, information on food ingredients and announcements, various Halal claims, and warnings on non Halal food products which carry a Halal logo. A survey was conducted among 1560 Muslim respondents...

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Bibliografske podrobnosti
Main Authors:	Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
Format:	Article
Jezik:	English
Izdano:	Universiti Putra Malaysia Press 2012
Online dostop:	http://psasir.upm.edu.my/id/eprint/40363/1/09%20Pg%2033-42.pdf
Oznake:	Označite Brez oznak, prvi označite!

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