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Assessment of consumers' confidence on Halal labelled manufactured food in Malaysia

Consumers' confidence in Halal labelled food is shaped by numerous factors. These include advertising, information on food ingredients and announcements, various Halal claims, and warnings on non Halal food products which carry a Halal logo. A survey was conducted among 1560 Muslim respondents...

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書目詳細資料
Main Authors:	Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
格式:	Article
語言:	English
出版:	Universiti Putra Malaysia Press 2012
在線閱讀:	http://psasir.upm.edu.my/id/eprint/40363/1/09%20Pg%2033-42.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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