Communication channels used by academic staff in interacting with their students

The aim of this paper is to report the findings on the impact of communication technology as a channel for interaction between academic staff and their students, conducted at a Malaysian higher learning institution. The study focused on media choice and it attempted to determine the communication ch...

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Main Authors: Baghestan, Abbas Ghanbari, Zavareh, Mehrnoosh Akhtari, Abu Hassan, Musa
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2009
Online Access:http://psasir.upm.edu.my/id/eprint/40640/1/17%20Pages%20167-178.pdf
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spelling oai:psasir.upm.edu.my:40640 http://psasir.upm.edu.my/id/eprint/40640/ Communication channels used by academic staff in interacting with their students Baghestan, Abbas Ghanbari Zavareh, Mehrnoosh Akhtari Abu Hassan, Musa The aim of this paper is to report the findings on the impact of communication technology as a channel for interaction between academic staff and their students, conducted at a Malaysian higher learning institution. The study focused on media choice and it attempted to determine the communication channels mostly used by academic staff in interacting with their students and the reasons for selecting these channels. It also intended to find out whether there was a significant relationship between communication channels mostly used by academic staff and their perception of media richness. The results revealed that although the existence of new communication technologies such as the internet offers faster and cheaper facilities, face-to-face communication is still the most used and preferred communication channel by academic staff in interacting with their students. In addition, there was a significant relationship between the communication channel mostly used by respondents and their perception of media richness and social presence. This explained why the higher level of social presence, the higher the level of experience with a channel would be. The findings of this study extended two of the most widely investigated media choice theories; Media Richness Theory (MRT) and Social Presence Theory (SPT). Universiti Putra Malaysia Press 2009-09 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/40640/1/17%20Pages%20167-178.pdf Baghestan, Abbas Ghanbari and Zavareh, Mehrnoosh Akhtari and Abu Hassan, Musa (2009) Communication channels used by academic staff in interacting with their students. Pertanika Journal of Social Sciences & Humanities, 17 (2). pp. 167-178. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2017%20%282%29%20Sep.%202009/17%20Pages%20167-178.pdf
institution UPM IR
collection UPM IR
language English
description The aim of this paper is to report the findings on the impact of communication technology as a channel for interaction between academic staff and their students, conducted at a Malaysian higher learning institution. The study focused on media choice and it attempted to determine the communication channels mostly used by academic staff in interacting with their students and the reasons for selecting these channels. It also intended to find out whether there was a significant relationship between communication channels mostly used by academic staff and their perception of media richness. The results revealed that although the existence of new communication technologies such as the internet offers faster and cheaper facilities, face-to-face communication is still the most used and preferred communication channel by academic staff in interacting with their students. In addition, there was a significant relationship between the communication channel mostly used by respondents and their perception of media richness and social presence. This explained why the higher level of social presence, the higher the level of experience with a channel would be. The findings of this study extended two of the most widely investigated media choice theories; Media Richness Theory (MRT) and Social Presence Theory (SPT).
format Article
author Baghestan, Abbas Ghanbari
Zavareh, Mehrnoosh Akhtari
Abu Hassan, Musa
spellingShingle Baghestan, Abbas Ghanbari
Zavareh, Mehrnoosh Akhtari
Abu Hassan, Musa
Communication channels used by academic staff in interacting with their students
author_facet Baghestan, Abbas Ghanbari
Zavareh, Mehrnoosh Akhtari
Abu Hassan, Musa
author_sort Baghestan, Abbas Ghanbari
title Communication channels used by academic staff in interacting with their students
title_short Communication channels used by academic staff in interacting with their students
title_full Communication channels used by academic staff in interacting with their students
title_fullStr Communication channels used by academic staff in interacting with their students
title_full_unstemmed Communication channels used by academic staff in interacting with their students
title_sort communication channels used by academic staff in interacting with their students
publisher Universiti Putra Malaysia Press
publishDate 2009
url http://psasir.upm.edu.my/id/eprint/40640/1/17%20Pages%20167-178.pdf
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score 12.622396