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The business web genre: a genre analysis on the websites of selected Malaysian small

Websites are another form of service provided to the public to help improve information sharing of a particular discourse community. Selection of a website is influenced by the persuasiveness of the website’s content. As the power of the Internet grows, so do the opportunities for small businesses....

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Main Authors: Mohd Johari, Muhammad Danish, Mohd Ali, Afida
Other Authors: Omar, Roaimah
Format: Book Section
Language:English
Published: Springer 2015
Online Access:http://psasir.upm.edu.my/id/eprint/47198/1/abstract.pdf
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spelling oai:psasir.upm.edu.my:47198 http://psasir.upm.edu.my/id/eprint/47198/ The business web genre: a genre analysis on the websites of selected Malaysian small Mohd Johari, Muhammad Danish Mohd Ali, Afida Websites are another form of service provided to the public to help improve information sharing of a particular discourse community. Selection of a website is influenced by the persuasiveness of the website’s content. As the power of the Internet grows, so do the opportunities for small businesses. In fact, the Internet is already contributing 4.1 % a year to Malaysia’s economy, and that’s set to rise even more over the next 3 years. With the upsurge of E-entrepreneurs in Malaysia, business websites demonstrate a variety of styles in web writing and design, indicating a creative yet bold sense of marketing and advertising of products and services. Hence, the purpose of this study was to establish the common moves and steps found in a corpus of selected Malaysian SME business websites. This study used Swales (Genre analysis: English in academic and research settings. Cambridge University Press, Cambridge, 1990) CARS model and the two-dimensional genre model (Askehave and Nielsen, Proc 38th Hawaii Int Conf Syst Sci 00(C):1–8, 2005) to analyse the data. The study has revealed that there are obligatory and optional moves in the business web genre. The goal of this genre is to inform and to promote the company’s product and services via its website. Findings from this study may be a good resource for students and practitioners to design and write for the web. Springer Omar, Roaimah Bahrom, Hasa De Mello, Geraldine 2015 Book Section PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/47198/1/abstract.pdf Mohd Johari, Muhammad Danish and Mohd Ali, Afida (2015) The business web genre: a genre analysis on the websites of selected Malaysian small. In: Islamic perspectives relating to business, arts, culture and communication: Proceedings of the 1st ICIBACC 2014. Springer, Singapore, pp. 383-404. ISBN 9789812874283; EISBN: 9789812874290 http://download.springer.com/static/pdf/192/chp%253A10.1007%252F978-981-287-429-0_36.pdf?originUrl=http%3A%2F%2Flink.springer.com%2Fchapter%2F10.1007%2F978-981-287-429-0_36&token2=exp=1467009056~acl=%2Fstatic%2Fpdf%2F192%2Fchp%25253A10.1007%25252F978-981- 10.1007/978-981-287-429-0_36
institution UPM IR
collection UPM IR
language English
description Websites are another form of service provided to the public to help improve information sharing of a particular discourse community. Selection of a website is influenced by the persuasiveness of the website’s content. As the power of the Internet grows, so do the opportunities for small businesses. In fact, the Internet is already contributing 4.1 % a year to Malaysia’s economy, and that’s set to rise even more over the next 3 years. With the upsurge of E-entrepreneurs in Malaysia, business websites demonstrate a variety of styles in web writing and design, indicating a creative yet bold sense of marketing and advertising of products and services. Hence, the purpose of this study was to establish the common moves and steps found in a corpus of selected Malaysian SME business websites. This study used Swales (Genre analysis: English in academic and research settings. Cambridge University Press, Cambridge, 1990) CARS model and the two-dimensional genre model (Askehave and Nielsen, Proc 38th Hawaii Int Conf Syst Sci 00(C):1–8, 2005) to analyse the data. The study has revealed that there are obligatory and optional moves in the business web genre. The goal of this genre is to inform and to promote the company’s product and services via its website. Findings from this study may be a good resource for students and practitioners to design and write for the web.
author2 Omar, Roaimah
author_facet Omar, Roaimah
Mohd Johari, Muhammad Danish
Mohd Ali, Afida
format Book Section
author Mohd Johari, Muhammad Danish
Mohd Ali, Afida
spellingShingle Mohd Johari, Muhammad Danish
Mohd Ali, Afida
The business web genre: a genre analysis on the websites of selected Malaysian small
author_sort Mohd Johari, Muhammad Danish
title The business web genre: a genre analysis on the websites of selected Malaysian small
title_short The business web genre: a genre analysis on the websites of selected Malaysian small
title_full The business web genre: a genre analysis on the websites of selected Malaysian small
title_fullStr The business web genre: a genre analysis on the websites of selected Malaysian small
title_full_unstemmed The business web genre: a genre analysis on the websites of selected Malaysian small
title_sort business web genre: a genre analysis on the websites of selected malaysian small
publisher Springer
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/47198/1/abstract.pdf
_version_ 1782722347480907776
score 12.935284

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