Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, especially in the developing nations in the south-east Asian region such as Thailand, Indonesia, and Malaysia. Tourism and its related activities are often used as a catalyst for economic growth and develo...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/52025/1/FEP%202014%2016RR.pdf |
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