The effect of soft and extreme action in public complaint behavior on satisfaction with complaint handling

Malaysia is experiencing a tremendous increase in mobile phone services users. Service providers are providing various complaint channels as one of the ways to improve services. Although complaining provides significant impact to organizations as well as to complainers or consumers, ironically the n...

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Bibliographic Details
Main Authors: A. Rahman, Mohd Khirzanbadzli, Haron, Sharifah Azizah, Paim, Laily, Osman, Syuhaily, Yunus, Noorlaila, Wee, Hassnah
Format: Article
Language:English
Published: Econjournals 2016
Online Access:http://psasir.upm.edu.my/id/eprint/52985/1/The%20effect%20of%20soft%20and%20extreme%20action%20in%20public%20complaint%20behavior%20on%20satisfaction%20with%20complaint%20handling.pdf
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