Gratification towards weather information via television: an analysis of the coastal communities in Malaysia

The main purpose of this study is to determine Malaysian coastal communities gratification towards weather information via television. The study was a quantitative study where a developed instrument was used as the main data collection tool. Through, multi-stage simple random sampling, a total of 21...

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Bibliographic Details
Main Authors: Mohamed Yusof, Zaim Fahmi, Kamaruddin, Nurani, Omar, Siti Zobidah, Bolong, Jusang, D`Silva, Jeffrey Lawrence, Mohamed Shaffril, Hayrol Azril
Format: Article
Language:English
Published: Medwell Journals 2014
Online Access:http://psasir.upm.edu.my/id/eprint/53280/1/Gratification%20towards%20weather%20information%20.pdf
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