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Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia

This study attempts to explore factors influencing the choice of locally grown or imported fruits among young Malaysians. It investigates how consumer preference, socioeconomics, and demographic profiles can affect their choice of which fruit category they pick. Five hundred respondents were intervi...

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Autores Principales: Terano, Rika, Mohamed, Zainalabidin, Rezai, Golnaz, Hanum, Zakiah
Formato: Artículo
Lenguaje:English
Publicado: Routledge 2016
Acceso en línea:http://psasir.upm.edu.my/id/eprint/53647/1/Preference%20for%20locally%20grown%20.pdf
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spelling oai:psasir.upm.edu.my:53647 http://psasir.upm.edu.my/id/eprint/53647/ Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia Terano, Rika Mohamed, Zainalabidin Rezai, Golnaz Hanum, Zakiah This study attempts to explore factors influencing the choice of locally grown or imported fruits among young Malaysians. It investigates how consumer preference, socioeconomics, and demographic profiles can affect their choice of which fruit category they pick. Five hundred respondents were interviewed by using a structured questionnaire to collect information related to their fruit preferences and choices. The millennium generation in Malaysia, especially the Malay living in Johor, were surveyed as a representation of future consumers of fruit and their subsequent choices and demand. Factor analysis was carried out on statements regarding consumer preferences on choices of local or imported fruit. Five factors were identified as the outstanding consumer preferences for fruits. Demographic profiles of the respondents such as family size, and dimension of fruit preferences, including country of origin, perceived quality, and environmental concerns, were important factors that affect consumers’ purchasing behavior in choosing locally grown or imported fruits. Logit regression indicated that family size, country of origin product quality, perceived quality, and variety of fruits will likely influence the preferences for fruit among the younger generation. Routledge 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/53647/1/Preference%20for%20locally%20grown%20.pdf Terano, Rika and Mohamed, Zainalabidin and Rezai, Golnaz and Hanum, Zakiah (2016) Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia. Journal of Food Products Marketing, 22 (8). pp. 891-904. ISSN 1045-4446; ESSN: 1540-4102 http://www.tandfonline.com/doi/full/10.1080/10454446.2015.1072868?scroll=top&needAccess=true 10.1080/10454446.2015.1072868
institution UPM IR
collection UPM IR
language English
description This study attempts to explore factors influencing the choice of locally grown or imported fruits among young Malaysians. It investigates how consumer preference, socioeconomics, and demographic profiles can affect their choice of which fruit category they pick. Five hundred respondents were interviewed by using a structured questionnaire to collect information related to their fruit preferences and choices. The millennium generation in Malaysia, especially the Malay living in Johor, were surveyed as a representation of future consumers of fruit and their subsequent choices and demand. Factor analysis was carried out on statements regarding consumer preferences on choices of local or imported fruit. Five factors were identified as the outstanding consumer preferences for fruits. Demographic profiles of the respondents such as family size, and dimension of fruit preferences, including country of origin, perceived quality, and environmental concerns, were important factors that affect consumers’ purchasing behavior in choosing locally grown or imported fruits. Logit regression indicated that family size, country of origin product quality, perceived quality, and variety of fruits will likely influence the preferences for fruit among the younger generation.
format Article
author Terano, Rika
Mohamed, Zainalabidin
Rezai, Golnaz
Hanum, Zakiah
spellingShingle Terano, Rika
Mohamed, Zainalabidin
Rezai, Golnaz
Hanum, Zakiah
Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia
author_facet Terano, Rika
Mohamed, Zainalabidin
Rezai, Golnaz
Hanum, Zakiah
author_sort Terano, Rika
title Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia
title_short Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia
title_full Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia
title_fullStr Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia
title_full_unstemmed Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia
title_sort preference for locally grown or imported fruit among the millennial generation in johor, malaysia
publisher Routledge
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/53647/1/Preference%20for%20locally%20grown%20.pdf
_version_ 1819297363532972032
score 13.4562235

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