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Preference for locally grown or imported fruit among the millennial generation in Johor, Malaysia

This study attempts to explore factors influencing the choice of locally grown or imported fruits among young Malaysians. It investigates how consumer preference, socioeconomics, and demographic profiles can affect their choice of which fruit category they pick. Five hundred respondents were intervi...

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書目詳細資料
Main Authors:	Terano, Rika, Mohamed, Zainalabidin, Rezai, Golnaz, Hanum, Zakiah
格式:	Article
語言:	English
出版:	Routledge 2016
在線閱讀:	http://psasir.upm.edu.my/id/eprint/53647/1/Preference%20for%20locally%20grown%20.pdf
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