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Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia

Fresh Fruits and vegetables (FFV) retailers of various formats are dynamically influencing customers to patronize at their stores. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these retail formats to choose for FFV purchases. This study employs Stimulus –Or...

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Main Authors: Abdullah, Amin Mahir, Gindi, Abdullahi Auwal, Ismail, Mohd Mansor, Mohd Nawi, Nolila
Format: Article
Language:English
Published: IJECM 2016
Subjects:
Fresh fruits; Retail formats; Stimulus; Response; Hypermarket; Moderator
Online Access:http://psasir.upm.edu.my/id/eprint/54492/1/Identifying%20attributes%20influencing%20fresh%20fruits%20and%20vegetables.pdf
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spelling oai:psasir.upm.edu.my:54492 http://psasir.upm.edu.my/id/eprint/54492/ Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia Abdullah, Amin Mahir Gindi, Abdullahi Auwal Ismail, Mohd Mansor Mohd Nawi, Nolila Fresh Fruits and vegetables (FFV) retailers of various formats are dynamically influencing customers to patronize at their stores. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these retail formats to choose for FFV purchases. This study employs Stimulus –Organism –Response (S-O-R) model to compare consumer format choice between night market and hypermarket retail formats and to evaluate the impact of demographic factor (income level) of consumers on their choice of retail formats for FFV purchases. Mediation effect of attitude as an organism on relationship between stimulus and response was also evaluated. A consumer’s survey was conducted with 700 respondents from Klang Valley Area, Malaysia. A Structural Equation Modeling (SEM) was used in analyzing the data. Based on the empirical results of night markets and hypermarkets’ retail formats, the models significantly fit the two retail formats and income level is not a moderator on the relationships between stimulus, organism and response for the hypermarket retail formats’ choice models. IJECM 2016 Article NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/54492/1/Identifying%20attributes%20influencing%20fresh%20fruits%20and%20vegetables.pdf Abdullah, Amin Mahir and Gindi, Abdullahi Auwal and Ismail, Mohd Mansor and Mohd Nawi, Nolila (2016) Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia. International Journal of Economics, Commerce and Management, 4 (10). pp. 199-219. ISSN 2348-0386 http://ijecm.co.uk/volume-iv-issue-10/ Fresh fruits; Retail formats; Stimulus; Response; Hypermarket; Moderator
institution UPM IR
collection UPM IR
language English
topic Fresh fruits; Retail formats; Stimulus; Response; Hypermarket; Moderator
spellingShingle Fresh fruits; Retail formats; Stimulus; Response; Hypermarket; Moderator
Abdullah, Amin Mahir
Gindi, Abdullahi Auwal
Ismail, Mohd Mansor
Mohd Nawi, Nolila
Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia
description Fresh Fruits and vegetables (FFV) retailers of various formats are dynamically influencing customers to patronize at their stores. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these retail formats to choose for FFV purchases. This study employs Stimulus –Organism –Response (S-O-R) model to compare consumer format choice between night market and hypermarket retail formats and to evaluate the impact of demographic factor (income level) of consumers on their choice of retail formats for FFV purchases. Mediation effect of attitude as an organism on relationship between stimulus and response was also evaluated. A consumer’s survey was conducted with 700 respondents from Klang Valley Area, Malaysia. A Structural Equation Modeling (SEM) was used in analyzing the data. Based on the empirical results of night markets and hypermarkets’ retail formats, the models significantly fit the two retail formats and income level is not a moderator on the relationships between stimulus, organism and response for the hypermarket retail formats’ choice models.
format Article
author Abdullah, Amin Mahir
Gindi, Abdullahi Auwal
Ismail, Mohd Mansor
Mohd Nawi, Nolila
author_facet Abdullah, Amin Mahir
Gindi, Abdullahi Auwal
Ismail, Mohd Mansor
Mohd Nawi, Nolila
author_sort Abdullah, Amin Mahir
title Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia
title_short Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia
title_full Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia
title_fullStr Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia
title_full_unstemmed Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia
title_sort identifying attributes influencing fresh fruits and vegetables (ffv) purchase a comparative study between night market and hypermarket in klang valley, malaysia
publisher IJECM
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/54492/1/Identifying%20attributes%20influencing%20fresh%20fruits%20and%20vegetables.pdf
_version_ 1819297454306099200
score 13.4562235

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