The employment of metaphors in Najib's speeches on economy
The cognitive and affective appeal of metaphor exploits subconscious discernment that is aroused non-verbally and then developed through language. It is the subliminal potential of metaphor that reinforces the performance of leadership and this explains the frequent usage of such rhetorical tool in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Association of Modern Languages
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/58468/1/The%20employment%20of%20metaphors%20in%20Najib%27s%20speeches%20on%20economy.pdf |
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