Muslim consumers' awareness and perception of halal food fraud
Halal food represents up to 20% of the entire global halal food industry is one of the most profitable and influential market areas with the increasing of world Muslim population. Halal is an important aspect in the selection of food as it is one’s part to obey with religious obligations and command...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60349/1/46-30.pdf |
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