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Metaphorical expressions and ethical appeals in Said Nursi’s Damascus Sermon

Contemporary cognitive linguistics views metaphor as pervasive in thoughts and conceptual in nature. There are studies on conceptual metaphors in religious discourse, but little is known about how orators make use of them and ethos (ethical appeals) to influence their audience. This paper reports th...

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Main Authors: Abdullah, Nur Sakinah Thomas, Hossein, Vahid Nimehchisalem, Mohd Kasim, Zalinah, Mohamad Ali, Afida, Gulerce, Hakan
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2017
Online Access:http://psasir.upm.edu.my/id/eprint/62404/1/Metaphorical%20expressions%20and%20ethical%20appeals%20in%20Said%20Nursi%E2%80%99s%20Damascus%20Sermon.pdf
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spelling oai:psasir.upm.edu.my:62404 http://psasir.upm.edu.my/id/eprint/62404/ Metaphorical expressions and ethical appeals in Said Nursi’s Damascus Sermon Abdullah, Nur Sakinah Thomas Hossein, Vahid Nimehchisalem Mohd Kasim, Zalinah Mohamad Ali, Afida Gulerce, Hakan Contemporary cognitive linguistics views metaphor as pervasive in thoughts and conceptual in nature. There are studies on conceptual metaphors in religious discourse, but little is known about how orators make use of them and ethos (ethical appeals) to influence their audience. This paper reports the results of an explanatory case study of an influential Muslim thinker and theologian, Bediuzzaman Said Nursi’s (1877-1960) ethos and conceptual metaphors in his Damascus Sermon (1911). Specifically, this study identifies and interprets the metaphorical expressions used by Nursi which helps him establish his ethos to strengthen his persuasion. The classical rhetorical theory is employed to examine the ethos while Lakoff and Johnson's (1980) cognitive theory of metaphor is also used. The analysis of the Sermon involves three main stages: i) identification of phrases that indicate ethos, ii) identification of linguistic metaphors using the Metaphor Identification Procedure by Pragglejaz Group (2007) and iii) identification of the underlying conceptual mapping of the expressions. The findings show how Nursi’s use of conceptual metaphors has contributed to the effectiveness of his ethical appeals to persuade his audience. This study sets an antecedent for future studies on conceptual metaphors in religious discourse as a mechanism for rhetorical appeals. Human Resource Management Academic Research Society 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/62404/1/Metaphorical%20expressions%20and%20ethical%20appeals%20in%20Said%20Nursi%E2%80%99s%20Damascus%20Sermon.pdf Abdullah, Nur Sakinah Thomas and Hossein, Vahid Nimehchisalem and Mohd Kasim, Zalinah and Mohamad Ali, Afida and Gulerce, Hakan (2017) Metaphorical expressions and ethical appeals in Said Nursi’s Damascus Sermon. International Journal of Academic Research in Business and Social Sciences, 7 (12). 640 - 649. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/3646/Metaphorical-Expressions-and-Ethical-Appeals-in-Said-Nursis-Damascus-Sermon
institution UPM IR
collection UPM IR
language English
description Contemporary cognitive linguistics views metaphor as pervasive in thoughts and conceptual in nature. There are studies on conceptual metaphors in religious discourse, but little is known about how orators make use of them and ethos (ethical appeals) to influence their audience. This paper reports the results of an explanatory case study of an influential Muslim thinker and theologian, Bediuzzaman Said Nursi’s (1877-1960) ethos and conceptual metaphors in his Damascus Sermon (1911). Specifically, this study identifies and interprets the metaphorical expressions used by Nursi which helps him establish his ethos to strengthen his persuasion. The classical rhetorical theory is employed to examine the ethos while Lakoff and Johnson's (1980) cognitive theory of metaphor is also used. The analysis of the Sermon involves three main stages: i) identification of phrases that indicate ethos, ii) identification of linguistic metaphors using the Metaphor Identification Procedure by Pragglejaz Group (2007) and iii) identification of the underlying conceptual mapping of the expressions. The findings show how Nursi’s use of conceptual metaphors has contributed to the effectiveness of his ethical appeals to persuade his audience. This study sets an antecedent for future studies on conceptual metaphors in religious discourse as a mechanism for rhetorical appeals.
format Article
author Abdullah, Nur Sakinah Thomas
Hossein, Vahid Nimehchisalem
Mohd Kasim, Zalinah
Mohamad Ali, Afida
Gulerce, Hakan
spellingShingle Abdullah, Nur Sakinah Thomas
Hossein, Vahid Nimehchisalem
Mohd Kasim, Zalinah
Mohamad Ali, Afida
Gulerce, Hakan
Metaphorical expressions and ethical appeals in Said Nursi’s Damascus Sermon
author_facet Abdullah, Nur Sakinah Thomas
Hossein, Vahid Nimehchisalem
Mohd Kasim, Zalinah
Mohamad Ali, Afida
Gulerce, Hakan
author_sort Abdullah, Nur Sakinah Thomas
title Metaphorical expressions and ethical appeals in Said Nursi’s Damascus Sermon
title_short Metaphorical expressions and ethical appeals in Said Nursi’s Damascus Sermon
title_full Metaphorical expressions and ethical appeals in Said Nursi’s Damascus Sermon
title_fullStr Metaphorical expressions and ethical appeals in Said Nursi’s Damascus Sermon
title_full_unstemmed Metaphorical expressions and ethical appeals in Said Nursi’s Damascus Sermon
title_sort metaphorical expressions and ethical appeals in said nursi’s damascus sermon
publisher Human Resource Management Academic Research Society
publishDate 2017
url http://psasir.upm.edu.my/id/eprint/62404/1/Metaphorical%20expressions%20and%20ethical%20appeals%20in%20Said%20Nursi%E2%80%99s%20Damascus%20Sermon.pdf
_version_ 1782756447158796288
score 12.935284

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