Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists
One of the major concerns of the tourism industry in any country is to develop a positive image about the country globally. The basic objective of this study is to analyze the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values, lifestyle...
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| Médium: | Diplomová práce |
| Jazyk: | English |
| Vydáno: |
2015
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| Témata: | |
| On-line přístup: | http://psasir.upm.edu.my/id/eprint/68102/1/gsm%202015%209%20ir.pdf |
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