Consumer preference for specific beef attributes in Peninsular Malaysia
Recent food industry trends have driven changes in the Malaysian food consumption. By increasing the consumer concerns over food safety, they are able to purchase food products not only to serve their basic needs but also for fulfill their various goods quality standards needed. In Malaysia be...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/68336/1/FP%202015%20105%20IR.pdf |
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