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Domestic tourist destination satisfaction: a case of Kuala Selangor

This present study attempts to determine the satisfaction of visitors from the importance and ability of attractiveness attribute. From the importance and ability assigned by the visitor, an IPA analysis was conducted. A survey has been conducted between May to June 2017 in multiple attraction sites...

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Main Authors: Mohamed Zakaria, Hasan, Aziz, Azlizam
Format: Article
Language:English
Published: Global Academic Excellence 2018
Online Access:http://psasir.upm.edu.my/id/eprint/72336/1/Domestic%20tourist%20destination%20satisfaction.pdf
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spelling oai:psasir.upm.edu.my:72336 http://psasir.upm.edu.my/id/eprint/72336/ Domestic tourist destination satisfaction: a case of Kuala Selangor Mohamed Zakaria, Hasan Aziz, Azlizam This present study attempts to determine the satisfaction of visitors from the importance and ability of attractiveness attribute. From the importance and ability assigned by the visitor, an IPA analysis was conducted. A survey has been conducted between May to June 2017 in multiple attraction sites in Kuala Selangor. A total of 390 responses were analysed using SPSS software programme. The result finds that heritage, history and cultural attraction is the only attractiveness attribute that satisfied visitor. In conclusion, these findings will provide additional knowledge on how domestic visitor perceived the attraction in Kuala Selangor in term of satisfaction and which attribute need to be focused by destination marketers for future marketing strategy. Global Academic Excellence 2018-06 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/72336/1/Domestic%20tourist%20destination%20satisfaction.pdf Mohamed Zakaria, Hasan and Aziz, Azlizam (2018) Domestic tourist destination satisfaction: a case of Kuala Selangor. Journal of Tourism, Hospitality and Environment Management, 3 (9). 88 - 103. ISSN 0128-178X http://www.jthem.com/archived.asm
institution UPM IR
collection UPM IR
language English
description This present study attempts to determine the satisfaction of visitors from the importance and ability of attractiveness attribute. From the importance and ability assigned by the visitor, an IPA analysis was conducted. A survey has been conducted between May to June 2017 in multiple attraction sites in Kuala Selangor. A total of 390 responses were analysed using SPSS software programme. The result finds that heritage, history and cultural attraction is the only attractiveness attribute that satisfied visitor. In conclusion, these findings will provide additional knowledge on how domestic visitor perceived the attraction in Kuala Selangor in term of satisfaction and which attribute need to be focused by destination marketers for future marketing strategy.
format Article
author Mohamed Zakaria, Hasan
Aziz, Azlizam
spellingShingle Mohamed Zakaria, Hasan
Aziz, Azlizam
Domestic tourist destination satisfaction: a case of Kuala Selangor
author_facet Mohamed Zakaria, Hasan
Aziz, Azlizam
author_sort Mohamed Zakaria, Hasan
title Domestic tourist destination satisfaction: a case of Kuala Selangor
title_short Domestic tourist destination satisfaction: a case of Kuala Selangor
title_full Domestic tourist destination satisfaction: a case of Kuala Selangor
title_fullStr Domestic tourist destination satisfaction: a case of Kuala Selangor
title_full_unstemmed Domestic tourist destination satisfaction: a case of Kuala Selangor
title_sort domestic tourist destination satisfaction: a case of kuala selangor
publisher Global Academic Excellence
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/72336/1/Domestic%20tourist%20destination%20satisfaction.pdf
_version_ 1819299030820192256
score 13.4562235

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