Drivers of brand loyalty in the chain coffee shop industry
The present study aimed to examine patrons’ loyalty generation process for a chain coffee shop brand by considering the role of cognitive drivers, affective drivers, brand satisfaction, and relationship commitment. A field survey was conducted in chain coffee shops located in the popular shopping di...
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| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72338/1/Drivers%20of%20brand%20loyalty%20in%20the%20chain%20coffee%20shop%20industry.pdf |
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