The Effects of Corporate Reputation on the Competitiveness of Malaysian Telecommunication Service Providers
The competition for customers among telecommunication firms in Malaysia is fierce. The competition among them is not only limited to new customers but also to the respective customer base. In this fiercely competitive environment, existing customers are frequently exposed to offers and counter off...
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| 言語: | English English |
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2009
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oai:psasir.upm.edu.my:7253 http://psasir.upm.edu.my/id/eprint/7253/ The Effects of Corporate Reputation on the Competitiveness of Malaysian Telecommunication Service Providers Awang, Zainudin Jusoff, Kamaruzaman The competition for customers among telecommunication firms in Malaysia is fierce. The competition among them is not only limited to new customers but also to the respective customer base. In this fiercely competitive environment, existing customers are frequently exposed to offers and counter offers from the competing firms. At the same time various persuasive messages being made to encourage customers to switch their service provider. Perhaps the corporate reputation of a firm could provide certain competitive edge which could ensure the growth and survival of a firm into the future amid the highly competitive environment. This study attempts to assess the influence of corporate reputation of the firms on their competitive advantage in the market from the customers’ perspective. The study sampled 600 individual customers who have been using the mobile service at a minimum of three years. The selected respondents have been experiencing the service provided by more than one telecommunication operators. The data were collected using self-administered questionnaires and analyzed using Structural Equation Modeling (SEM) in AMOS 6.0. The study found that the direct impact of firms’ corporate reputation on their competitive advantage in the market is not significant at 2009 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/7253/1/The%20Effects%20of%20Corporate%20Reputation%20on%20the%20Competitiveness%20of%20Malaysian%20Telecommunication%20Service%20Providers.pdf Awang, Zainudin and Jusoff, Kamaruzaman (2009) The Effects of Corporate Reputation on the Competitiveness of Malaysian Telecommunication Service Providers. International Journal of Business and Management, 4 (5). pp. 173-178. ISSN 1833-3850 http://www.ccsenet.org/journal/index.php/ijbm/article/view/1771 English |
| institution |
UPM IR |
| collection |
UPM IR |
| language |
English English |
| description |
The competition for customers among telecommunication firms in Malaysia is fierce. The competition among them is
not only limited to new customers but also to the respective customer base. In this fiercely competitive environment,
existing customers are frequently exposed to offers and counter offers from the competing firms. At the same time
various persuasive messages being made to encourage customers to switch their service provider. Perhaps the corporate
reputation of a firm could provide certain competitive edge which could ensure the growth and survival of a firm into
the future amid the highly competitive environment. This study attempts to assess the influence of corporate reputation
of the firms on their competitive advantage in the market from the customers’ perspective. The study sampled 600
individual customers who have been using the mobile service at a minimum of three years. The selected respondents
have been experiencing the service provided by more than one telecommunication operators. The data were collected
using self-administered questionnaires and analyzed using Structural Equation Modeling (SEM) in AMOS 6.0. The
study found that the direct impact of firms’ corporate reputation on their competitive advantage in the market is not
significant at |
| format |
Article |
| author |
Awang, Zainudin Jusoff, Kamaruzaman |
| spellingShingle |
Awang, Zainudin Jusoff, Kamaruzaman The Effects of Corporate Reputation on the Competitiveness of Malaysian Telecommunication Service Providers |
| author_facet |
Awang, Zainudin Jusoff, Kamaruzaman |
| author_sort |
Awang, Zainudin |
| title |
The Effects of Corporate Reputation on the Competitiveness
of Malaysian Telecommunication Service Providers |
| title_short |
The Effects of Corporate Reputation on the Competitiveness
of Malaysian Telecommunication Service Providers |
| title_full |
The Effects of Corporate Reputation on the Competitiveness
of Malaysian Telecommunication Service Providers |
| title_fullStr |
The Effects of Corporate Reputation on the Competitiveness
of Malaysian Telecommunication Service Providers |
| title_full_unstemmed |
The Effects of Corporate Reputation on the Competitiveness
of Malaysian Telecommunication Service Providers |
| title_sort |
effects of corporate reputation on the competitiveness
of malaysian telecommunication service providers |
| publishDate |
2009 |
| url |
http://psasir.upm.edu.my/id/eprint/7253/1/The%20Effects%20of%20Corporate%20Reputation%20on%20the%20Competitiveness%20of%20Malaysian%20Telecommunication%20Service%20Providers.pdf |
| _version_ |
1819293157526863872 |
| score |
13.4562235 |