The Effects of Corporate Reputation on the Competitiveness of Malaysian Telecommunication Service Providers

The competition for customers among telecommunication firms in Malaysia is fierce. The competition among them is not only limited to new customers but also to the respective customer base. In this fiercely competitive environment, existing customers are frequently exposed to offers and counter off...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Awang, Zainudin, Jusoff, Kamaruzaman
Formatua: Artikulua
Hizkuntza:English
English
Argitaratua: 2009
Sarrera elektronikoa:http://psasir.upm.edu.my/id/eprint/7253/1/The%20Effects%20of%20Corporate%20Reputation%20on%20the%20Competitiveness%20of%20Malaysian%20Telecommunication%20Service%20Providers.pdf
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