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An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.

Counterfeit merchandise has become one of the most prosperous business in the country. Trade in counterfeit amounts to millions of ringgit each year, though providing the nation many opportunities in employment and trade, it also bring various adverse effects to an increasing number of industries. C...

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Main Author: Mah, Pei See
Format: Thesis
Language:English
English
Published: 2001
Subjects:
Consumer satisfaction
Consumers - Malaysia - Attitudes
Online Access:http://psasir.upm.edu.my/id/eprint/77918/1/t%20GSM%202001%2019%20%281900118323%29.pdf
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spelling oai:psasir.upm.edu.my:77918 http://psasir.upm.edu.my/id/eprint/77918/ An exploratory study on counterfeit purchase intention of international brands amongst Malaysians. Mah, Pei See Counterfeit merchandise has become one of the most prosperous business in the country. Trade in counterfeit amounts to millions of ringgit each year, though providing the nation many opportunities in employment and trade, it also bring various adverse effects to an increasing number of industries. Counterfeit merchandise not only cuts into profits of the original brand manufacturers, but it also harms the brands' equity and the owners' reputation. The purpose of this study was to test the conceptual model of consumers counterfeit purchase intention for international brands. This study also attempt to explore the possibility of counterfeits devaluing the original brands. Over the years, counterfeit manufacturers and merchants have been blamed for illegally replicating and selling products of famous brands. This is only the supply side of the whole counterfeit trade. The economic theory always suggests that there is supply when demand occurs. Hence, it is necessary to understand the reasons behind the demand for counterfeits. Putting price aside, this study uses a non-price conceptual model, which includes the psychographics, product-attribute, and demographic variables. The ultimate goal is to explore the possible relationship between these constructs with the counterfeit purchase intention represented by the number of counterfeit items had been purchased by the respondents. Convenient survey technique, regression, and descriptive analyses were deployed. Implications of the study were also discussed in the final section of this study. 2001-05-14 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/77918/1/t%20GSM%202001%2019%20%281900118323%29.pdf Mah, Pei See (2001) An exploratory study on counterfeit purchase intention of international brands amongst Malaysians. Masters thesis, Universiti Putra Malaysia. Consumer satisfaction Consumers - Malaysia - Attitudes English
institution UPM IR
collection UPM IR
language English
English
topic Consumer satisfaction
Consumers - Malaysia - Attitudes
spellingShingle Consumer satisfaction
Consumers - Malaysia - Attitudes
Mah, Pei See
An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.
description Counterfeit merchandise has become one of the most prosperous business in the country. Trade in counterfeit amounts to millions of ringgit each year, though providing the nation many opportunities in employment and trade, it also bring various adverse effects to an increasing number of industries. Counterfeit merchandise not only cuts into profits of the original brand manufacturers, but it also harms the brands' equity and the owners' reputation. The purpose of this study was to test the conceptual model of consumers counterfeit purchase intention for international brands. This study also attempt to explore the possibility of counterfeits devaluing the original brands. Over the years, counterfeit manufacturers and merchants have been blamed for illegally replicating and selling products of famous brands. This is only the supply side of the whole counterfeit trade. The economic theory always suggests that there is supply when demand occurs. Hence, it is necessary to understand the reasons behind the demand for counterfeits. Putting price aside, this study uses a non-price conceptual model, which includes the psychographics, product-attribute, and demographic variables. The ultimate goal is to explore the possible relationship between these constructs with the counterfeit purchase intention represented by the number of counterfeit items had been purchased by the respondents. Convenient survey technique, regression, and descriptive analyses were deployed. Implications of the study were also discussed in the final section of this study.
format Thesis
author Mah, Pei See
author_facet Mah, Pei See
author_sort Mah, Pei See
title An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.
title_short An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.
title_full An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.
title_fullStr An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.
title_full_unstemmed An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.
title_sort exploratory study on counterfeit purchase intention of international brands amongst malaysians.
publishDate 2001
url http://psasir.upm.edu.my/id/eprint/77918/1/t%20GSM%202001%2019%20%281900118323%29.pdf
_version_ 1819299474829213696
score 13.4562235

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