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Consumer satisfaction and return patronage in specialty coffeehouse in Malaysia.

Specialty coffeehouse was a fast growing industry ever since it was introduced to Malaysia in early 1996. Among the established specialty coffeehouse were Coffee Bean & Tea Leaf, Starbucks Coffee and Gloria Jean's Coffee. If the local coffeehouse and restaurant would like to be as competiti...

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書目詳細資料
主要作者:	Teh, Chean Boon
格式:	Thesis
語言:	English English
出版:	2002
主題:	Consumer satisfaction - Malaysia
在線閱讀:	http://psasir.upm.edu.my/id/eprint/77925/1/t%20GSM%202002%209%20%281900118333%29.pdf
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