Εξώφυλλο

Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach

Purpose This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findin...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Marmaya, N. H., Zakaria, Z. A., Mohd Desa, Mohd Nasir
Μορφή:	Άρθρο
Έκδοση:	Emerald Publishing 2019
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

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