Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach
Purpose This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findin...
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| Formato: | Artículo |
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Emerald Publishing
2019
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