The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia
The main purpose of this study is to identify the influence of firm size. marketing strategy and market research activities on the export performance among Small and Medium Industries (SMIs) in Malaysia. Industries involved in this study were food processing (food industry), rubber and related p...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2003
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/8177/1/GSM_2003_7_ir.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|