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Effects of customer relationship management, customer perceived value and customer socio - demographic characteristics on bank customers’ loyalty in Ghana

Customer relationship management (CRM) has emerged as one of the most preferred modern strategies for enhancing superior customer value and improving customer loyalty in the banking sector globally, considering the intense competit ive landscape. Empirical evidence has however revealed that about 50...

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Sonraí Bibleagrafaíochta
Príomhúdar:	Agbemabiese, George Cudjoe
Formáid:	Thesis
Teanga:	English
Foilsithe:	2018
Ábhair:	Customer relations - Ghana - Management Customer relations - Management Customer services
Rochtain Ar Líne:	http://psasir.upm.edu.my/id/eprint/82790/1/GSM%202019%2011%20ir.pdf
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

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