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Effects of customer relationship management, customer perceived value and customer socio - demographic characteristics on bank customers’ loyalty in Ghana

Customer relationship management (CRM) has emerged as one of the most preferred modern strategies for enhancing superior customer value and improving customer loyalty in the banking sector globally, considering the intense competit ive landscape. Empirical evidence has however revealed that about 50...

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書目詳細資料
主要作者:	Agbemabiese, George Cudjoe
格式:	Thesis
語言:	English
出版:	2018
主題:	Customer relations - Ghana - Management Customer relations - Management Customer services
在線閱讀:	http://psasir.upm.edu.my/id/eprint/82790/1/GSM%202019%2011%20ir.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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