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Effects of customer relationship management, customer perceived value and customer socio - demographic characteristics on bank customers’ loyalty in Ghana

Customer relationship management (CRM) has emerged as one of the most preferred modern strategies for enhancing superior customer value and improving customer loyalty in the banking sector globally, considering the intense competit ive landscape. Empirical evidence has however revealed that about 50...

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书目详细资料
主要作者:	Agbemabiese, George Cudjoe
格式:	Thesis
语言:	English
出版:	2018
主题:	Customer relations - Ghana - Management Customer relations - Management Customer services
在线阅读:	http://psasir.upm.edu.my/id/eprint/82790/1/GSM%202019%2011%20ir.pdf
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