Relationship between corporate identity elements and corporate image in Malaysian government-linked companies

Corporate identity as a management strategy has derived from the simple visual representation of an organisation to a more complex corporate strategy over the past thirty years. There is now considerable research to suggest that effective corporate identity management results in creating a positi...

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Bibliographic Details
Main Author: Muhami, Aida
Format: Thesis
Language:English
Published: 2018
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/83320/1/FBMK%202018%2094%20-%20ir.pdf
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