Consumer purchase intention towards store brands in Penang
Emerging store brands in the market is one of opportunities given to the marketers in marketing their products. Store brands provide more choices and alternative to consumers at a cheaper price compared to national brands. However, store brands in Malaysia are still experiencing a low market share....
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| Autor principal: | |
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| Format: | Project Paper Report |
| Idioma: | English |
| Publicat: |
2018
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| Accés en línia: | http://psasir.upm.edu.my/id/eprint/89761/1/FP%202018%2046%20IR.pdf |
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