Examining the impact of visual presentations and online reviews on hotel booking intentions
This study aims to examine the factors affecting the behavioural intentions toward online hotel booking. The study integrates visual presentations and online reviews with the technology acceptance model (TAM). Partial least squares structural equation modelling (PLS-SEM) was used to test the propose...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/97188/1/ABSTRACT.pdf |
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