Strategic market planning : the pursuit of competitive advantage /

by Day, George S.
Published 1984

Market driven strategy : processes for creating value /

by Day, George S.
Published 1990

Essentials of marketing research /

by Kumar, V.,, Aaker, David A.,, Day, George S.,
Published 2002

Marketing research /

by Aaker, David A.
Published 1990

Marketing research /

by Aaker, David A.
Published 1986

Marketing research /

by Aaker, David A.
Published 1998

Marketing research /

by Aaker, David A.
Published 2001

Consumerism : search for the consumer interest /

Published 1981

Consumerism: search for the consumer interest /

Published 1978

Essentials of marketing research /

by Kumar, V.
Published 1999

Wharton on managing emerging technologies /

Published 2000