International students’ university preferences: how different are Malaysian and Chinese students?

by Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey N.
Published 2016

International students' university preferences: how different are Malaysian and Chinese students?

by Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey N.
Published 2016

To retire or not to retire: intention towards concept of retirement village in Malaysia

by Lim, Xin Jean, Siew, Imm Ng, Kamal Basha, Norazlyn
Published 2019

Evaluating student’s preferences for university brands through conjoint analysis and market simulation

by Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey Norman
Published 2019

The impact of service personal values on continuance intention towards on-demand ridesharing services

by Aw, Eugene Cheng Xi, Kamal Basha, Norazlyn, Ng, Siew Imm
Published 2018

Antecedents of cloud computing adoption in the Malaysian context: a systematic literature review

by Teh, Raymond, Subramaniam, Anusuiya, Ho, Jo Ann, Kamal Basha, Norazlyn
Published 2021

How do the dynamic capabilities of Malaysian service small and medium-sized enterprises (SMEs) translate into international performance? Uncovering the mechanism and conditional fa...

by Ahmad, Norwan, Ng, Siew Imm, Kamal Basha, Norazlyn, Abdul Aziz, Yuhanis
Published 2021

To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services

by Cheng, Eugene Xi Aw, Kamal Basha, Norazlyn, Siew, Imm Ng, Sambasivan, Murali
Published 2019

Conceptualising the moderating role of knowledge management within supply chain risks and supply chain risk management

by Waqas, Umair, Abd. Rahman, Azmawani, Ismail, Normaz Wana, Kamal Basha, Norazlyn, Umair, Sonia
Published 2019

Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia

by Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Kamal Basha, Norazlyn, Mahomed, Anuar Shah Bali
Published 2021

Retirement village buying intention: a case study on the Muslim and non-Muslim Malaysian elderly

by Ng, Siew Imm, Fang, Zhao, Lim, Xin Jean, Kamal Basha, Norazlyn, Sambasivan, Murali
Published 2020

Measuring Langkawi sustainability as travel destination: validation through confirmatory factor analysis

by Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Bali Mahomed, Anuar Shah, Kamal Basha, Norazlyn
Published 2020

Identifying key determinants of supply chain risk management: a qualitative study amongst smallholder agropreneurs of fresh fruits & vegetables in Malaysia

by Wagas, Umair, Abd Rahman, Azmawani, Ismail, Normaz Wana, Kamal Basha, Norazlyn, Umair, Sonia
Published 2020

DESCONTMARKS: scale development and validation

by Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Kamal Basha, Norazlyn, Bali Mahomed, Anuar Shah
Published 2021

Influence of supply chain risk management and its mediating role on supply chain performance: perspectives from an agri-fresh produce

by Waqas, Umair, Abd Rahman, Azmawani, Ismail, Normaz Wana, Kamal Basha, Norazlyn, Umair, Sonia
Published 2022

Unravelling determinants of webrooming behaviour- a qualitative inquiry

by Cheng, Eugene Xi Aw, Kamal Basha, Norazlyn, Ng, Siew Imm, Ho, Jo Ann
Published 2021

Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention

by Aw, Eugene Cheng Xi, Hui, Stephanie Wen Chuah, Sabri, Mohamad Fazli, Kamal Basha, Norazlyn
Published 2021

Are men from Mars, women from Venus examining gender differences towards continuous use intention of branded apps

by Xin, Jean Lim, Jun, Hwa Cheah, Ng, Siew Imm, Kamal Basha, Norazlyn, Liu, Yide
Published 2021

Will you stay or will you go the effects anthropomorphism presence and the marketing mix have on retail app continuance use intention

by Lim, Xin Jean, Cheah, Jun Hwa, Ng, Siew Imm, Kamal Basha, Norazlyn, Soutar, Geoff
Published 2021

Determinants of consumer attitudes toward mobile advertising: a cross-border study between Malaysia and Indonesia using PLS-MGA

by Mohamed Ghazali, Raimi Nur Hakimi, Lim, Xin Jean, Cheah, Jun Hwa, Ting, Hiram, Soebandhi, Santirianingrum, Sudiyanti Sudiyanti, Kamal Basha, Norazlyn
Published 2019