To stream or not to stream? exploring factors influencing impulsive consumption through gastronomy livestreaming

di Yu, Cheng, Cheah, Jun Hwa, Liu, Yide
Pubblicazione 2022

Are privacy concerns still relevant? revisiting consumer behaviour in omnichannel retailing

di Cheah, Jun-Hwa, Lim, Xin-Jean, Ting, Hiram, Liu, Yide, Quach, Sara
Pubblicazione 2022

Go digital: can the money-gift function promote the use of e-wallet apps?

di Lim, Xin Jean, Ngew, Phillip, Cheah, Jun Hwa, Cham, Tat Huei, Liu, Yide
Pubblicazione 2022

Are men from Mars, women from Venus examining gender differences towards continuous use intention of branded apps

di Xin, Jean Lim, Jun, Hwa Cheah, Ng, Siew Imm, Kamal Basha, Norazlyn, Liu, Yide
Pubblicazione 2021