A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention

অনুযায়ী Sheng, Mengyan, Kamal Basha, Norazlyn
প্রকাশিত 2022

Evaluating student’s preferences for university brands through conjoint analysis and market simulation

অনুযায়ী Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey Norman
প্রকাশিত 2019

To retire or not to retire: intention towards concept of retirement village in Malaysia

অনুযায়ী Lim, Xin Jean, Siew, Imm Ng, Kamal Basha, Norazlyn
প্রকাশিত 2019

International students’ university preferences: how different are Malaysian and Chinese students?

অনুযায়ী Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey N.
প্রকাশিত 2016

International students' university preferences: how different are Malaysian and Chinese students?

অনুযায়ী Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey N.
প্রকাশিত 2016

Antecedents of cloud computing adoption in the Malaysian context: a systematic literature review

অনুযায়ী Teh, Raymond, Subramaniam, Anusuiya, Ho, Jo Ann, Kamal Basha, Norazlyn
প্রকাশিত 2021

The impact of service personal values on continuance intention towards on-demand ridesharing services

অনুযায়ী Aw, Eugene Cheng Xi, Kamal Basha, Norazlyn, Ng, Siew Imm
প্রকাশিত 2018

How do the dynamic capabilities of Malaysian service small and medium-sized enterprises (SMEs) translate into international performance? Uncovering the mechanism and conditional fa...

অনুযায়ী Ahmad, Norwan, Ng, Siew Imm, Kamal Basha, Norazlyn, Abdul Aziz, Yuhanis
প্রকাশিত 2021

Exploring the driving factors of international performance: evidence from business service SMEs in Malaysia

অনুযায়ী Ahmad, Norwan, Ng, Siew Imm, Kamal Basha, Norazlyn, Abdul Aziz, Yuhanis
প্রকাশিত 2023

Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?

অনুযায়ী Kamal Basha, Norazlyn, Cheng, Eugene Xi Aw, Hui, Stephanie Wen Chuah
প্রকাশিত 2022

To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services

অনুযায়ী Cheng, Eugene Xi Aw, Kamal Basha, Norazlyn, Siew, Imm Ng, Sambasivan, Murali
প্রকাশিত 2019

Retirement village buying intention: a case study on the Muslim and non-Muslim Malaysian elderly

অনুযায়ী Ng, Siew Imm, Fang, Zhao, Lim, Xin Jean, Kamal Basha, Norazlyn, Sambasivan, Murali
প্রকাশিত 2020

Identifying key determinants of supply chain risk management: a qualitative study amongst smallholder agropreneurs of fresh fruits & vegetables in Malaysia

অনুযায়ী Wagas, Umair, Abd Rahman, Azmawani, Ismail, Normaz Wana, Kamal Basha, Norazlyn, Umair, Sonia
প্রকাশিত 2020

Unravelling determinants of webrooming behaviour- a qualitative inquiry

অনুযায়ী Cheng, Eugene Xi Aw, Kamal Basha, Norazlyn, Ng, Siew Imm, Ho, Jo Ann
প্রকাশিত 2021

Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia

অনুযায়ী Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Kamal Basha, Norazlyn, Mahomed, Anuar Shah Bali
প্রকাশিত 2021

DESCONTMARKS: scale development and validation

অনুযায়ী Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Kamal Basha, Norazlyn, Bali Mahomed, Anuar Shah
প্রকাশিত 2021

Influence of supply chain risk management and its mediating role on supply chain performance: perspectives from an agri-fresh produce

অনুযায়ী Waqas, Umair, Abd Rahman, Azmawani, Ismail, Normaz Wana, Kamal Basha, Norazlyn, Umair, Sonia
প্রকাশিত 2022

Conceptualising the moderating role of knowledge management within supply chain risks and supply chain risk management

অনুযায়ী Waqas, Umair, Abd. Rahman, Azmawani, Ismail, Normaz Wana, Kamal Basha, Norazlyn, Umair, Sonia
প্রকাশিত 2019

Measuring Langkawi sustainability as travel destination: validation through confirmatory factor analysis

অনুযায়ী Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Bali Mahomed, Anuar Shah, Kamal Basha, Norazlyn
প্রকাশিত 2020

Are men from Mars, women from Venus examining gender differences towards continuous use intention of branded apps

অনুযায়ী Xin, Jean Lim, Jun, Hwa Cheah, Ng, Siew Imm, Kamal Basha, Norazlyn, Liu, Yide
প্রকাশিত 2021