To stream or not to stream? exploring factors influencing impulsive consumption through gastronomy livestreaming

Tekijä Yu, Cheng, Cheah, Jun Hwa, Liu, Yide
Julkaistu 2022

Are privacy concerns still relevant? revisiting consumer behaviour in omnichannel retailing

Tekijä Cheah, Jun-Hwa, Lim, Xin-Jean, Ting, Hiram, Liu, Yide, Quach, Sara
Julkaistu 2022

Go digital: can the money-gift function promote the use of e-wallet apps?

Tekijä Lim, Xin Jean, Ngew, Phillip, Cheah, Jun Hwa, Cham, Tat Huei, Liu, Yide
Julkaistu 2022

Are men from Mars, women from Venus examining gender differences towards continuous use intention of branded apps

Tekijä Xin, Jean Lim, Jun, Hwa Cheah, Ng, Siew Imm, Kamal Basha, Norazlyn, Liu, Yide
Julkaistu 2021