To stream or not to stream? exploring factors influencing impulsive consumption through gastronomy livestreaming

por Yu, Cheng, Cheah, Jun Hwa, Liu, Yide
Publicado em 2022

Are privacy concerns still relevant? revisiting consumer behaviour in omnichannel retailing

por Cheah, Jun-Hwa, Lim, Xin-Jean, Ting, Hiram, Liu, Yide, Quach, Sara
Publicado em 2022

Go digital: can the money-gift function promote the use of e-wallet apps?

por Lim, Xin Jean, Ngew, Phillip, Cheah, Jun Hwa, Cham, Tat Huei, Liu, Yide
Publicado em 2022

Are men from Mars, women from Venus examining gender differences towards continuous use intention of branded apps

por Xin, Jean Lim, Jun, Hwa Cheah, Ng, Siew Imm, Kamal Basha, Norazlyn, Liu, Yide
Publicado em 2021