Services marketing : people, technology, strategy /

by Lovelock, Christopher H.
Published 2011

Principles of service marketing and management /

by Lovelock, Christopher H.
Published 2002

Services marketing : people, technology, strategy /

by Lovelock, Christopher H.
Published 2007

Principles of service marketing and management /

by Lovelock, Christopher H.
Published 1999

Services marketing : people, technology, strategy /

by Lovelock, Christopher H.
Published 2001

Managing services: marketing, operations and human resources /

by Lovelock, Christopher H.
Published 1988

Services marketing in Asia : managing people, technology, and strategy /

by Lovelock, Christopher H.,, Wirtz, Jochen,, Keh, Hean Tat,
Published 2002

Managing services : marketing, operations, and human resources /

Published 1992

Managing services : marketing, operations, and human resources /

Published 1992

Services marketing in Asia : a case book /

by Wirtz, Jochen.
Published 2005

Essentials of services marketing /

by Wirtz, Jochen.
Published 2012

Marketing challenges : cases and exercises /

Published 1989