Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers

by Nikhashemi, Seyed Rajab
Published 2015

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers

by Nikhashemi, Seyed Rajab
Published 2015

The effectiveness of e-advertisement towards customer purchase intention: Malaysian perspective

by Nikhashemi, Seyed Rajab, Paim, Laily, Fard, Saeideh Sharifi
Published 2013

Critical factors in determining customer satisfaction toward internet shopping in Malaysia

by Nikhashemi, Seyed Rajab, Paim, Laily, Yasmin, Farzana, Yousefi, Abdolaziz
Published 2013

The significant role of customer brand identification towards brand loyalty development: an empirical study among Malaysian hypermarkets customer

by Nikhashemi, Seyed Rajab, Paim, Laily, Osman, Syuhaily, Sidin, Samsinar
Published 2015

Customer buying behavior intentions of internet service providers - the role of service quality and its aspects, satisfaction and value

by Nikhashemi, Seyed Rajab, Paim, Laily, Osman, Syuhaily, Md Sidin, Samsinar
Published 2013

The antecedents of brand equity development on Malaysian interment service providers

by Nikhashemi, Seyed Rajab, Paim, Laily, Md Sidin, Samsinar, Osman, Syuhaily
Published 2013

Driving forces of hypermarket's customer loyalty: an empirical study in Malaysia

by Nikhashemi, Seyed Rajab, Paim, Laily, Md Sidin, Samsinar, Khatibi, Ali
Published 2014

Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective

by Nikhashemi, Seyed Rajab, Paim, Laily, Haque, Ahasanul, Khatibi, Ali, Tarofder, Arun Kumar
Published 2013