Economic and marketing evaluation of the designer egg industry in Malaysia

by Abu Kasim Ali, Roslina Ali, Wong, Hee Kum, Rawaida Rusli
Published 2023

Consumer preference towards fresh water fish product developed by MARDI

by Normah Ab. Majid, Rashilah Mohamad, Zairy Z. Abidin, Rawaida Rusli
Published 2023

Consumers’ perceptions and preferences for traditional cake production technology in Malaysia

by Rawaida Rusli, Nik Rahimah Nik Omar, Nur Fazliana Md. Noh
Published 2023

Marketability of new product development towards minimising market failure: a case of mango fruit leather

by Rawaida Rusli, Nur Fazliana Md. Noh, Wan Zahidah Wan Zainon, Hadijah Hassan
Published 2022

Consumers’ purchase intention towards prebiotic fortified kuini juice: a preliminary study

by Saiful Bahri Saari, Nur Fazliana Md. Noh, Hadijah Hassan, Rawaida Rusli, Nor Zalila Kasron
Published 2023

Competitiveness of Malaysia’s fruits in the global agricultural and selected export markets: analyses of Revealed Comparative Advantage (RCA) and Comparative Export Performance (CE...

by Rawaida Rusli, Tengku Mohd Ariff Tengku Ahmad, Noorlidawati Ab. Halim, Chubashini Suntharalingam, Abu Kasim Ali
Published 2023