Advertising, promotion & supplemental aspects of integrated marketing communications /

by Shimp, Terence A.
Published 2003

Advertising, promotion and other aspects of integrated marketing communications /

by Shimp, Terence A.
Published 2007

Advertising, promotion and supplemental aspects of integrated marketing communications /

by Shimp, Terence A.
Published 1997

Advertising promotion : supplemental aspects of integrated marketing communications /

by Shimp, Terence A.
Published 2000

Integrated marketing communications in advertising and promotion /

by Shimp, Terence A.
Published 2007

Promotion management & marketing communications /

by Shimp, Terence A.
Published 1993

Integrated marketing communications in advertising and promotion /

by Shimp, Terence A.,
Published 2010