Holdings: Integrated marketing communications in advertising and promotion /

Saved in:

Bibliographic Details
Main Author:	Shimp, Terence A., (Author)
Format:	Book
Language:	English
Published:	Australia : South-Western Cengage Learning, [2010]
Edition:	8 e.
Subjects:	Communication in marketing > Textbooks. Sales promotion > Textbooks. Advertising > Textbooks. Direct marketing > Textbooks.
Tags:	Add Tag No Tags, Be the first to tag this record!