Effective personal communication skills for public relations /

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Bibliografiska uppgifter
Huvudupphovsman: Green, Andy, 1958- .
Materialtyp: Bok
Språk:English
Publicerad: London : Kogan Page, 2006.
Serie:PR in practice series.
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Innehållsförteckning:
  • Sprint summary contents table
  • Introduction
  • Your inner brand: who you are
  • Your communications quotient: your thinking resources
  • You and your inter-personal skills
  • Creating messages, memes, and spinning
  • The medium is the message making your communications brandfriendly
  • Triggering your message to achieve change
  • Word of mouth and word of click communications
  • Your networks
  • Managing your networking
  • The power of context managing the environment for your communications
  • Bringing it all together
  • The jog summary contents table.