Effective personal communication skills for public relations /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2006.
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| Series: | PR in practice series.
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| Subjects: | |
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Table of Contents:
- Sprint summary contents table
- Introduction
- Your inner brand: who you are
- Your communications quotient: your thinking resources
- You and your inter-personal skills
- Creating messages, memes, and spinning
- The medium is the message making your communications brandfriendly
- Triggering your message to achieve change
- Word of mouth and word of click communications
- Your networks
- Managing your networking
- The power of context managing the environment for your communications
- Bringing it all together
- The jog summary contents table.