Marketing strategy and plans : systematic marketing management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J:
Prentice-Hall,
c1979
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| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | xv, 474p: ill; 25cm |
| ISBN: | 0135582547 |