Introduction to electronic commerce /
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
2011.
|
| Edition: | 3rd ed. |
| Subjects: | |
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| 040 | |a DLC |c DLC |d DLC | ||
| 090 | 0 | 0 | |a HF5548.32 I61 2011 |
| 245 | 0 | 0 | |a Introduction to electronic commerce / |c Efraim Turban ... [et al.]. |
| 250 | |a 3rd ed. | ||
| 260 | |a Upper Saddle River, NJ : |b Pearson/Prentice Hall, |c 2011. | ||
| 300 | |a 495p. : |b ill. ; |c 26cm. | ||
| 500 | |a Prev. ed. published under author: Efraim Turban. | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index. |
| 505 | 0 | 0 | |a Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects. |
| 650 | 0 | |a Electronic Commerce. | |
| 700 | 1 | |a Turban, Efraim. | |
| 700 | 1 | |a Turban, Efraim. |t Introduction to electronic commerce. | |
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